Candy Club Holdings Ltd (ASX: CLB) sells confectionery products direct to consumers through monthly subscription plans (the B2C Business) and to speciality market retailers (the B2B Business) through its operating subsidiary Candy Club LLC, a company incorporated in California, USA (CCL). Candy Club is headquartered in Los Angeles and currently only makes its products available to customers in 48 states of the USA.
Candy Club is able to utilise the data about preferences of subscribers under the B2C Business gathered on its online subscription platform to track shifts in consumer behaviour, to understand what subscribers prefer in real-time, facilitating product and supplier management and minimising stock wastage and can then sell the popular confectionery products through promotional partners and under-served speciality outlets as part of the B2B Business, thereby increasing consumer recognition of the Candy Club brand.
The proceeds from the Offer will be used to increase sales and marketing initiatives in the USA, implement an enterprise resource plan, expand inventory holdings, and develop the Company’s own proprietary candy formulations.
Pay by: 21 December 18
List Price: $0.20
Minimum Investment: $2,000
Maximum Investment: $5,000