Wiseway investment costs early adopters.

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Integrated logistics provider Wiseway Group (WWG) hasn’t quite added the dash excitement we were looking for midweek when it began trade at 10:30 this morning.

Down 20% right out of the gate, shares traded at just 40c vs the IPOs 50c ask as investors failed to immediately buy in to the company’s vision of aiming to provide 70% of all outbound freight heading to China each year.

As one of the top three freight logistics providers in this space, Wiseway plans to use funds from the IPO to facilitate the future growth and with over half the existing shares being voluntarily held in escrow until 2020, there’s good reason to expect the price to recover (it appears to already be on an upward trend).