Ardent Leisure tries to shake off the past with new listing.

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Trade kicked off for newly formed Ardent Leisure Group (ALG) around 11am this morning, with prices currently showing as $1.49 per share, matching the ask.

Originally listed as AAD, Ardent Leisure, is best know for ownership of the Dreamworld theme park which took a heavy share price reduction in 2016 when patrons of the theme park were killed on one of its rides.

Prices have been as high as $2.10 under the previous entry, so it remains to be seen if investors will elevate the new listing to similar heights.