PINCHme.com Inc. (ASX: PIN) is a New York based company that operates a leading product sampling and digital promotions platform. The platform intelligently matches large “fast moving consumer goods” (FMCG) brands with PINCHme’s own members.
Each member provides PINCHme with comprehensive personal data about themselves and their spending habits. In return for the data they provide, PINCHme’s members receive free samples of products already available in-store, or access to products ahead of their store release. The FMCG clients receive detailed insights, product reviews and feedback, and social media engagement, all of which assist in driving sales uplift.
With over 4 million members and growing at over 100,000 members per month in the first 6 months of 2018, PINCHme is well placed to take advantage of a number of issues affecting the FMCG market (further described below), including the growth of retailer white label brands and direct-to-consumer brands, and the decline in effectiveness of traditional mass media marketing channels for FMCG manufacturers.
Opened: 20 September 18
Pay by: 5 October 18
List Price: $0.50
Minimum Investment: $2,000